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About Us

Who We Are

Choose Life was born from a vision: to make life coaching accessible, transformative, and deeply human. We are a collective of certified coaches, psychologists, wellness experts, storytellers, and digital pioneers. Our diversity is our strength, and inclusion is our ethos.

Our philosophy is rooted in the belief that every person, regardless of background or circumstance, has the capacity to author their own story. We champion self-discovery, sustainable change, and the celebration of each small victory.

COMPANY

We are a personalized online coaching service helping people unlock growth, clarity, and confidence from anywhere.

Meet the Visionaries Behind Choose Life

We are more than just coaches—we are transformational catalysts, spiritual guides, and thought leaders committed to helping you unlock your truest potential.

With deep roots in emotional intelligence, neuroscience, ancient wisdom, and soul-aligned leadership, our team brings together decades of global experience. We’ve walked paths of healing, breakthrough, and purpose—and now we guide others to do the same.

From burnout recovery to soul awakening, from mindset shifts to meaningful action—we work with individuals from every walk of life to co-create lasting, heart-centered change. One journey at a time.

““Shane didn’t just coach me—he challenged me to rise, realign, and step into a version of myself I never thought possible.””

CEO, Founder

Shane Pillay

Shane Pillay is a visionary leader, transformational life coach, and NLP practitioner with a global reputation for empowering individuals and organizations to unlock their highest potential.

From humble beginnings to global stages, Shane has guided thousands through deep personal breakthroughs, helping them overcome burnout, reclaim clarity, and build lives rooted in purpose and passion. His unique blend of emotional intelligence, spiritual insight, and business strategy makes him a catalyst for lasting change.

As the founder of Choose Life, Shane has cultivated a movement of conscious living—one rooted in empathy, resilience, and authentic growth. His coaching approach is intuitive yet practical, inspiring clients to move beyond self-doubt and into empowered action.

Shane continues to shape a future where transformation is accessible to all—one breakthrough at a time.

Ms Priya Gounden – Co-Founder & Spiritual Life Coach

A radiant beacon in the realm of spiritual evolution, Ms Priya Gounden embodies the rare synthesis of visionary leadership and soulful guidance. Equal parts sage, mentor, and luminous trailblazer, she is celebrated not only as a co-founder but as the architect of transformative journeys that awaken the deepest reservoirs of human potential. Guided by an unwavering devotion to universal wisdom and the art of self-realization, Priya’s presence is nothing short of magnetic—her wisdom, a gentle current that draws seekers ever closer to their truest selves.

With a heart attuned to the subtle harmonies of the soul, her approach weaves sacred tradition with contemporary insight, redefining what it means to walk the spiritual path in today’s world. Those who cross her threshold are met not merely with guidance, but with an invitation: to embark on a pilgrimage of remembrance, reclaiming the light and power that dwell within. Priya’s dynamic blend of intuition, empathy, and practical mastery transforms every encounter into a catalyst for profound inner alchemy.
Her story is one of inspired action—an unbroken thread of compassion, curiosity, and the relentless pursuit of the soul’s highest calling. Through her, the ancient wisdom of the ages finds fresh expression, creating ripples of healing that transcend boundaries and echo across generations.

Co-Founder & Spiritual Life Coach

Ms Priya Gounden

With over two decades of dedicated experience in spiritual guidance and holistic transformation, Ms Priya Gounden has touched lives across continents, cultivating a global reputation for compassion and excellence. Her remarkable journey has seen her facilitate transformative breakthroughs for clients from diverse cultures and backgrounds, earning her invitations to speak and lead workshops at renowned international forums and spiritual retreats. Priya’s profound expertise, honed through years of study, practice, and real-world impact, positions her as a thought leader whose influence extends far beyond national borders.

Ms Priya Gounden is a visionary co-founder whose journey through regression has awakened a profound understanding of the soul’s infinite journey. A devoted believer in the afterlife, manifestation, and the boundless wisdom of the universe, Priya draws deeply from the well of Hindu spirituality to guide others toward true transformation. Her intuitive approach empowers clients to align with their purpose, embrace healing, and manifest a life filled with clarity, abundance, and inner peace. With unwavering faith and compassion, Priya inspires you to unlock your highest potential and walk the path of spiritual awakening.

Embarking on a transformative journey with Ms Priya Gounden means accessing an array of holistic therapies and spiritual services designed to nurture the soul and awaken latent potential. Priya’s practice is rooted in the ancient traditions of regression therapy, where clients are gently guided through past-life exploration to uncover and heal karmic patterns that may be influencing their present existence. Through this profound modality, individuals often find release from long-held emotional wounds, phobias, and limiting beliefs, enabling them to step forward with renewed clarity and confidence.